By Jakka Pranav Swaroop Naidu
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January 14, 2025
After a turbulent undergrad full of sophomoric drunkenness and failure, things turned around. I managed to demonstrate enough “potential” that I was “conditionally” accepted into a unique grad school program focused on consumer sciences. In addition to a teaching stipend, the allure included partnering with a cohort of students, creating independent curriculums studying consumerism, design and fashion. At the end of our studies, the perplexed administrator, unsure how to label our Master’s, conferred us five degrees. Our diploma reads Consumerism, Apparel Design, Fashion Merchandising and Interior Design. Oh yes, Housing as well! Little did I realize that exposure to this curriculum would shape my passion around human centered design and experience in healthcare. While no expert in any of these disciplines, the principles were embedded in my ever evolving leadership and guide me today. One privilege serving as chief digital officer for Tech Mahindra Health & Life Sciences a few years back was being introduced to design soul mates at Pininfarina . They are the most respected design firm globally, having enhanced experiences from airplanes, yachts, buildings, Olympic torches, Ferrari, Coca-Cola, etc. The list is vast. I stopped into their Americas headquarters recently and met with the general manager, Claudio Da Soller . If you want to learn more about Claudio, listen to the podcast we did together recently on DGTL Voices “ Design ”.